About

Hi, I'm Ketan Mistry.

I'm a graphic designer/web developer and have been creating websites since 1998. Since 2010, I've been working more and more on e-commerce projects, integrating new features, increasing conversions and working closely with clients on improving sales.

Having worked on many Shopify websites, I find that many of the ready-made themes are built in such a way that it makes it difficult to add new features or made simple changes. They have too many settings, options and unnecessary features. Shopify's Dawn also falls into this category. 

I created Taillour because I believe I am not alone in feeling frustrated when working on these stores. And, I came to the conclusion that developers were using these pre-made themes because there was nothing out there that could make things a bit easier for them.

But, it also made me wonder why we don't see many uniquely designed Shopify stores anymore for which I think designer's are being restricted because of these themes.

I'm an avid follower of the Baymard Institute's UX guides and I find many of these pre-made themes are not using the recommended guidelines that can help improve sales and conversions. In my opinion, there's nothing better than designing and building your a Shopify using proven UX methods. This not only helps improve sales and conversions from the get go, but it also enables a system whereby you can perform useful and extensive A/B  and split tests.

In my entire career, I'm proud to say I have never used a pre-made theme for any project, and I think this is what has made be successful and reliable with all my clients, many of whom I've worked with for the last 10 years or more.

So, if you want to get the excitement back in your next project, give Taillour a try!

Let designers design and developers develop!

Ketan
iamketan.design